Beauty, the way New York
does it.

Too many buyers were stuck choosing between inflated pricing and inventory they couldn't trust. We set out to be the source that eliminated that choice.

Today we're one of the nation's leading wholesale distributors of authentic, brand-name cosmetics, skincare, haircare, fragrance, and HBA merchandise, operating out of our warehouse, office, and showroom in Tinton Falls, New Jersey.

What we do
We buy smart so you can sell smart. Through deep, long-standing supplier relationships, we source genuine products from the brands sold at Sephora, Ulta, Macy's, and Nordstrom, at wholesale and closeout prices that let you compete with the biggest retailers in the country. When exceptional deals surface in this market, we're the first call, which means our customers are, too.

Every unit we sell is authentic. No gray-area goods, no guesswork, no surprises in the box. In a market flooded with questionable inventory, our name is the guarantee, and we protect it on every order.

Who we serve
Wholesalers, brick-and-mortar retailers, discount and off-price chains, e-commerce and Amazon sellers, live sellers, duty-free operators, and independent beauty businesses across the country. Whether you're stocking one store or feeding a national operation, you get the same thing: real products, honest prices, fast shipping, and a team that picks up the phone.

How we work
We're built on long-term relationships, not one-time transactions. Our customers stay for years because we do business the old-school way: straight answers, fair dealing, and service that treats your business like it's our own.